To boost the visibility of your products, you can perfectly use a flyer. This small paper can contain powerful messages. Several points are however to be seen if you want to create a flyer to increase the visibility of your products.
Identify your audience
It is your target audience that makes your project exist. Before embarking on the creation of a flyer, it is important to identify them. To help you define them properly, you can answer the following questions: What problems does my product or service solve? Who are my clients? Who are the competitors? What do customers gain by choosing my products over those of the competition?
By answering these questions, you already have content to put in your flyer.
Do not forget a Call-To-Action (CTA)
After reading your flyer, your customers should know exactly what you want from them.
Therein lies the whole point of a Call-To-Action. You don’t need to put a lot in your flyer. One is enough. However, this Call-To-Action must match your marketing strategy.
Also, be sure to provide tracking information right after your CTA. Do you want your customers to buy your product? Let them know where to shop. Do you want them to participate in an event? Give details about it. Do you want them to review your products? Provide your website link.
Choose the right images
Whatever you choose as your flyer design, it is important that it gets attention. To do this, images are a great way. Make sure that the visuals you use represent what you want to tell your customer and can communicate what’s unspoken.
The choice of the images that you will use for your flyer depends on your brand, the product you want to promote and the audience you want to reach.
In addition to the images, make sure to use the right colors as well as the right fonts for the contents of your flyer.